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Product Hunt Cheat Sheet

Here’s your 1-stop destination to get insider secrets, playbooks, tactics and wisdom from real founders reflecting on their Product Hunt launches

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1. TL;DR

Below are my personal tips based on my experience as a Hunter with 90+ launches:

  1. Schedule the launch for 12:01 am PT (Product Hunt refreshes their feed at 12am PT)
  2. Hustle to get at least 20-30 upvotes by 5 am PT (ask your friends, email people you trust and will vouch for your product genuinely!)
  3. When asking your friends/close circle, aim to get reviews, comments and upvotes (descending order of importance) which anecdotally have a higher value per PH algorithm
    1. Upvote + Comment + Review
    2. Upvote + Comment
    3. Upvote
  4. Segment your email audience into 2-3 batches and email them through the day (so they don't all upvote within the same window which might seem spammy)
  5. Tweet out a link to your product & get people to upvote
  6. Please do things that don't scale and personally DM 5-10 high profile Twitter accounts with whom you have some relationship in your niche to RT or preferably quote RT the main launch tweet
  7. Pick a Tuesday/Thursday for the launch (anecdotally works better)
  8. Respond to every single comment with 1 line of a meaningful reply (within a short time)
  9. Given all things equal, here is how I’d rank the quality of a comment from your audience (least valuable to PH to most valuable)
    1. Compliment
      1. (ex: “Congrats on the launch, you’re awesome.”)
    2. Statement
      1. (ex: “As someone who constantly forgets to buy crypto each month, I’ve enjoyed how easy it is to set up and automate my crypto purchases with your recurring payments feature. ”)
    3. Statement + Thoughtful Question
      1. (ex: “As someone who constantly forgets to buy crypto each month, I’ve enjoyed how easy it is to set up and automate my crypto purchases with your recurring payments feature. What is a new feature on your roadmap you are most excited about in the next 6 months?”)

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Note:

I recently decided to distill all of my 5 years+ learnings and insights into a simple but actionable online course. That became "Product Hunt Masterclass."

This is the ultimate guide to help startup founders and teams execute their Product Hunt launches with clarity and confidence.

When you’re ready, I’d love for you to consider buying my course on Product Hunt.

I recently decided to distill all of my 5 years+ learnings and insights into a simple but actionable online course. That became "Product Hunt Masterclass."

This is the ultimate guide to help startup founders and teams execute their Product Hunt launches with clarity and confidence.

In the guide, you will learn:

  • What is Product Hunt and it’s role in the tech industry?
  • Why should you launch your startup there? What are the benefits?
  • Why trust me?
  • What does success look like?
  • How to get started? How to plan ahead
  • How to avoid simple mistakes?
  • How to reach out to your customers/investors?
  • How to promote on your PH launch day
  • How to recap after launch day?