Here’s your 1-stop destination to get insider secrets, playbooks, tactics and wisdom from real founders reflecting on their Product Hunt launches
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1. TL;DR
Below are my personal tips based on my experience as a Hunter with 65 launches:
- Schedule the launch for 12:01 am PT (Product Hunt refreshes their feed at 12am PT)
- Hustle to get at least 20-30 upvotes by 5 am PT (ask your friends, email people you trust and will vouch for your product genuinely!)
- When asking your friends/close circle, aim to get reviews, comments and upvotes (descending order of importance) which anecdotally have a higher value per PH algorithm
- Upvote + Comment + Review
- Upvote + Comment
- Upvote
- Segment your email audience into 2-3 batches and email them through the day (so they don't all upvote within the same window which might seem spammy)
- Tweet out a link to your product & get people to upvote
- Please do things that don't scale and personally DM 5-10 high profile Twitter accounts with whom you have some relationship in your niche to RT or preferably quote RT the main launch tweet
- Pick a Tuesday/Thursday for the launch (anecdotally works better)
- Respond to every single comment with 1 line of a meaningful reply (within a short time)
- Given all things equal, here is how I’d rank the quality of a comment from your audience (least valuable to PH to most valuable)
- Compliment
- (ex: “Congrats on the launch, you’re awesome.”)
- Statement
- (ex: “As someone who constantly forgets to buy crypto each month, I’ve enjoyed how easy it is to set up and automate my crypto purchases with your recurring payments feature. ”)
- Statement + Thoughtful Question
- (ex: “As someone who constantly forgets to buy crypto each month, I’ve enjoyed how easy it is to set up and automate my crypto purchases with your recurring payments feature. What is a new feature on your roadmap you are most excited about in the next 6 months?”)
Ask for support, not upvotes. (This is PH’s advice) We ask that you not ask for upvotes, but instead ask the community to simply take a look for themselves. You can find more information on sharing your post on social media here.
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2. Blogs/Articles:
- Product Hunt Launch Guide by Product Hunt
- Product Hunt Launch by Nick Costelloe
- 4 Steps to Hack Your Way To A Great Product Hunt by Karthik Sridharan
- How we got to #1 Product of the Day - luck or hard work? by Mariam Hakobyan (Softr)
- The Ultimate Guide To Launching On Product Hunt by Foundr
- How to Launch on Product Hunt and win #1 Product of the Month by Heyday
- How to launch on Product Hunt: The Ultimate Guide by LabiOffice
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3. Tweets:
- Lessons from Loops founder: https://x.com/frantzfries/status/1699811194482155542?s=20
- Lessons from Ryan Gilbert https://x.com/rjgilbert/status/1705259943480173040?s=46&t=3M0KdWHI2R4FjKbL-WWA5A
- Tips from MarbleFlows
- How to launch on Product Hunt by UserBooster
- Launch on Product Hunt by Brandbird
- How to achieve a successful Product Hunt Launch without having ever launched before by MeetGamma
- Top 5 lessons learned from a “failed” Product Hunt launch by HelpKit
- PH Launch Preparations by S-1 Club
- Ups and downs of the launch day by Ansy
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4. Newsletters:
- The Big Bang Launch
- #2 Weekly Dan — Smart Choices by Dan Kulkov
- Top 3 tips to launch on Product Hunt by Tony Dinh
- How We Got #1 Product of the Day on Product Hunt by Matthew Ritchie
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