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Product Hunt Cheat Sheet

Here’s your 1-stop destination to get insider secrets, playbooks, tactics and wisdom from real founders reflecting on their Product Hunt launches

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1. TL;DR

Below are my personal tips based on my experience as a Hunter with 65 launches:

  1. Schedule the launch for 12:01 am PT (Product Hunt refreshes their feed at 12am PT)
  2. Hustle to get at least 20-30 upvotes by 5 am PT (ask your friends, email people you trust and will vouch for your product genuinely!)
  3. When asking your friends/close circle, aim to get reviews, comments and upvotes (descending order of importance) which anecdotally have a higher value per PH algorithm
    1. Upvote + Comment + Review
    2. Upvote + Comment
    3. Upvote
  4. Segment your email audience into 2-3 batches and email them through the day (so they don't all upvote within the same window which might seem spammy)
  5. Tweet out a link to your product & get people to upvote
  6. Please do things that don't scale and personally DM 5-10 high profile Twitter accounts with whom you have some relationship in your niche to RT or preferably quote RT the main launch tweet
  7. Pick a Tuesday/Thursday for the launch (anecdotally works better)
  8. Respond to every single comment with 1 line of a meaningful reply (within a short time)
  9. Given all things equal, here is how I’d rank the quality of a comment from your audience (least valuable to PH to most valuable)
    1. Compliment
      1. (ex: “Congrats on the launch, you’re awesome.”)
    2. Statement
      1. (ex: “As someone who constantly forgets to buy crypto each month, I’ve enjoyed how easy it is to set up and automate my crypto purchases with your recurring payments feature. ”)
    3. Statement + Thoughtful Question
      1. (ex: “As someone who constantly forgets to buy crypto each month, I’ve enjoyed how easy it is to set up and automate my crypto purchases with your recurring payments feature. What is a new feature on your roadmap you are most excited about in the next 6 months?”)

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Ask for support, not upvotes. (This is PH’s advice) We ask that you not ask for upvotes, but instead ask the community to simply take a look for themselves. You can find more information on sharing your post on social media here.