- be real
- be raw
- be relatable
- Be authentic & differentiated by telling your story and your own unique experiences
In a world that’s becoming increasingly filled with AI laden content, honesty and authenticity is rare and refreshing
You’ll stand out naturally
You’ll be remembered better
You can build trust better this way and trust is the key to building leverage & a great brand in the long run
“Escape competition by being authentic.” — Naval