To win on the Internet

  • be real
  • be raw
  • be relatable
  • Be authentic & differentiated by telling your story and your own unique experiences

In a world that’s becoming increasingly filled with AI laden content, honesty and authenticity is rare and refreshing

You’ll stand out naturally

You’ll be remembered better

You can build trust better this way and trust is the key to building leverage & a great brand in the long run

“Escape competition by being authentic.” — Naval