I was once asked by a founder about what the ROI for building in public was.
I chuckled and immediately thought about this blunt but brilliant video from Gary Vee.
ROI of BIP (or any marketing method) when executed poorly is nearly zero.
But the ROI of executing an approach like BIP over a long time with a genuine intrinsic motivation is life changing.
The upside of BIP outweighs the downsides.