Here’s a tip for startups:
Treat your product launch not like a spike but a ladder. Make your launches iterative & expansive.
Here's my launch playbook from idea to market:
- Launch it to your besties (4-5 peers) or a founder Mastermind
- Launch it to your Slack communities (~100 people may see it)
- Launch it to your Twitter audience (~1000s of people may see it)
- Launch it on Product Hunt (the world!)