Curate and educate

Two modes of content creation

Be it X or Linkedin or Youtube

1. Curate

Where you save time for your audience and uncover hidden gems that are useful/interesting to them

1. Educate

Where you share your expertise on a specific topic/outcome that many people want to learn about

Mode 1 is great for attention but Mode 2 is what builds trust and credibility

In the long run, optimize for Mode 2

My optimal ratio is 80% mode 2 and 20% mode 1

You can have 50-50 in the early days of your growth journey

Of course there is also the mode 3

Which is post whatever you want

Express your creativity Share your human experience Post fun memes and just build your journey in public

The two modes I was referring earlier were about those where you are trying to build an audience intentionally