← All essays

TACTICALMay 24, 2023

Your MVP must be a food truck đźšš

⚡️ A QUICK NOTE ABOUT OUR FEATURED SPONSOR ⚡️

Thanks to this week’s featured sponsor: ncScale

Meet ncScale: the software that gives you visibility over your no-code infrastructure. No-code is about having fun, but maintaining it is about discipline. Whether you're using Bubble, Airtable, Zapier, Make, a combination of these or any other no-code tools, use ncScale to access the documentation of your workflows, secure your apps and monitor their performance. 

ncScale has just launched their new documentation feature.

Built for those who…

  1. Want to see the dependencies between all their NC elements 

    1. And understand how their data is moving from one app to another

  2. Want to assess the impact of a change on their automation

    1. And avoid breaking their apps when they add new elements to it

  3. Don’t want to update a Notion everytime a change is made

    1. And prefer keeping all the documentation in one place

  4. Want to see what changes have been made (and by who)

    1. And share those changes quickly with their co-workers/ clients

Sign up for a 7-day free trial here.

So many founders fall into the trap of over-engineering their MVP.

They aim to build a fancy roof top revolving restaurant on a skyscraper as their v1 🤯

Or they’re trying to prove to VCs that they’re building the next Chipotle (chain) using slick presentations slides without ever serving 1 customer. 

This is a recipe for disaster.

Start small and simple. I’d say aim to open up a proverbial “food truck” first and get that first real customer…before leaping into massive bets like rooftop restaurants.

De-risk your idea by investing as little time and money as possible. 

Your MVP is just a vehicle to get you into the market.

If you have a developer friend/colleague, you can start your “food truck” business right away without anyone’s permission. (or a VC’s blessing)

If you don’t - that’s ok.

You can quietly learn how to cook too. In other words, use no-code tools to build.

Start with a simple lean menu & test your value prop.

No need to launch with a full blown 300 item menu across several niches. That’s just a sign of insecurity.

Pick one niche (one cuisine like Indian, Mexican or Japanese etc.) and one lean menu with very limited options but get to market ASAP.

Rather than waiting for someone to join you and then potentially serving customers, figure out all the hard problems by first a cook yourself. 

Start today.

Find a quiet city spot with hungry customers who are starving for food and are willing to pay. Or offer better/differentiated food in a super crowded market area. Be first or be better/different.

That’s my candid advice for first time founders — especially non-technical founders. 

Two instances where I put this advice in action:

If you liked this piece, you might also enjoy these:

Let me know if you have any questions :)

Shoutouts and Sponsors

#1. AudioPen

#2. Paralect

How can I help you?

No pressure but whenever you’re ready, here are 2 ways I can help you:

  1. Schedule a quick 1:1 mentorship call with me on Meander to get specific tactical and personalized guidance on your product’s go-to-market strategy, Product Hunt launch planning and how to fall in love with build in public.

  2. If you have a business you want to promote to my ~7,000 email and ~43,800 Twitter audience feel free to reply to this email or DM me on Twitter.

And that’s a wrap for now! 🌯

Thank you for giving your attention and checking this edition out 🙏

Did you like this post? It would MEAN A LOT if you can share this on your socials and tag me at @thisiskp_. Thanks again!

← All essays