STORYAug 19, 2023

What have I been up to? Here are the major highlights.

⚡️ A QUICK NOTE ABOUT OUR FEATURED SPONSOR ⚡️

Thanks to this week’s featured sponsor: NoCodeDevs Newsletter

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After 400+ editions, now, Taylor and team NCD are launching a refreshing new look of their newsletter that already has over 9500 subscribers.

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BTW, I just hunted this on Product Hunt a few hours ago. Would LOVE to get your support, ideas and suggestions here.

Here’s a super simple but powerful sales framework I wanted to share which I learned the hard way.

I’m calling it the “PTA Framework”

'P' represents pain. Your customer must already experience the pain or the challenge you want to solve. This is so easy to overlook because we assume that whatever looks painful is painful. But the pain has to be experienced and confirmed by the customers. Not you. Or your assumptions. Ideally, they should already be searching for solutions to their problems. By emphasizing this pain and discussing its resolution benefits promptly, your sales speed will increase.

'T' stands for trust. Your customers need to both like you and have faith in you and your solution. This confidence can often be fostered through brand building or customer testimonials. Building in public also helps here because by being open, approachable and generous online, you accumulate trust.

Lastly, 'A' is for affordability. This is often underestimated. The price of your product shouldn't seem exorbitant compared to the value it provides the customer. Ideally, my benchmarks are between 1% - 5% of a person's net worth. Or 2 to 5% of revenue of their business.

Hope this helps!


Small Wins & Highlights:

The last couple weeks have been really wild at my end. Here are a few top of mind major milestones or fun life updates I’m grateful for:


Shoutouts and Sponsors

#1. Codeless Coach

#2. Apply All


How can I help you?

No pressure but whenever you’re ready, here are 2 ways I can help you:

  1. Schedule a quick 1:1 mentorship call with me to get specific tactical and personalized guidance on your product’s go-to-market strategy, Product Hunt launch planning and how to fall in love with build in public.

  2. If you have a business you want to promote to my ~7,000 email and ~43,800 Twitter audience feel free to reply to this email or DM me on Twitter.


And that’s a wrap for now! 🌯

Thank you for giving your attention and checking this edition out 🙏

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