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Lenny’s Best

Here is a list of my favorite ideas and insights curated from Lenny Rachitsky’s impressive work:

“The secret to finding your first 10 B2B customers: trust.”

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“Cold outbound is way under appreciated as an early growth channel.

In my research into how the best B2B startups got started, cold outbound was the 2nd most common growth channel—only behind reaching out to friends and former colleagues.”

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