Vision and what it can do for you and your team.

Two topics we don’t talk often are vision and execution among companies and entrepreneurs.

Today, I had an interesting strategy meeting with a founder of a B2B SaaS company that’s disrupting cyber space.

He felt his company messaging and design could use an upgrade and contacted me. We had a fantastic session and I found out he is a huge Steve Jobs fan just like me. So we geeked out about Steve’s incredible creations Pixar, Apple and NeXT through out the session.

We wondered what differentiated Steve from many others in the realm of vision and execution. It is simple. (not easy!)

He simply dreamt bigger and cared more about the craft.

Vision is not reacting to a market need. It’s seeing into the future and setting sail in a way you believe will improve the world.

Vision is a daring possibility. It is not about “where you are right now” — however hapless and ordinary you are at the moment.

This is hard because a lot of people extrapolate their current state into the future. I struggle with this myself. It is tempting to give in to the narrative of hopelessness and pessimism.

No. The future can be and should be better than your present. Future is a blank slate and you can write whatever you want in there.

Elon Musk wants to make humanity a multi-planetary species. Are you f*cking kidding me? Just read that again. That’s the kind of vision he set for himself and SpaceX. His current reality could suck sometimes. Remember, he had to go appeal in front of the SEC for that infamous tweet. It sucks. Everybody around him sort of hates his guts. He is going through so much crap that any sane person would give up.

But his vision pulls him forward.

“If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.”

— Steve Jobs

Martin Luther King, Mother Theresa, Nelson Mandela, Gandhi. They all dreamt big. They all had daring visions.

A friend and a fellow writer shared an amazing story on the topic recently that goes something like “Are you simply putting food on the table, surviving at your work or building a great cathedral?

In my next post, I’ll write about what it takes to execute on a daring vision.

What are your thoughts? Share what inspires you to take action? Who’s your favorite visionary?