A must watch video about marketing.
In the year 1997, right before unveiling one of the most iconic commercials of all time (Here’s to the crazy ones.”, he gets up on the stage to share something with Apple employees.
Somebody recorded a piece of that interaction and it has been an inspiring reference for me for years. If you love marketing, branding and storytelling, it is a must watch. Here’s my favorite quote from it and the video link is below:
"To me, marketing is about values. This is a very complicated world, it's a very noisy world. And we're not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us."
Link to the video: Click here