Learning how to "see"
Be it in marketing, writing or any general endeavor of entrepreneurship, the goal is not to fish for ideas.
Or even worse, look for ideas to be inspired by.
The goal is to ‘see’ with a new pair of eyes. Metaphorically speaking, you should really get a new set of eyes. The ones which aren’t blinded by prejudice, dogma and conventionality.
Fresh, new, powerful.
Once you have them, go lose yourself in the world. In a bookstore, in a food market, in a kids’ play room, in a large water park, or even in a peaceful place like a church.
Ideas will come to you. You don’t need to scrounge for them.
My favorite author, Seth Godin always says, writing is NOT his profession. Seeing is.