Genius is having the patience of a child.
I’ve written previously that if you want to be good at something, start by turning it into a simple habit.
But after a while, once the habit is fully formed and you have reached a decent potential, there’s tendency to stop at what the world might consider “acceptable”.
That’s totally fine if you have no further desire to get better at that skill and don’t want to be defined by your work.
However, if you are still insatiably hungry and want to understand how great makers/artists/creators access that genius to keep producing remarkable work, the answer points to one simple word: Patience.
Look at Apple and Nike for example. They have been consistently unmatched in the way they design and develop their products, websites, retail stores, marketing and advertising.
The rest of the industry’s bar is not the finish line to those but only a goal post in the journey.
Great people are the yardstick of quality themselves. They live and breathe in a whole different league. They soar way above the ground like eagles, lonely in their pursuit of excellence.
“Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.”
- Tim Cook