Wizard of words or Magician of visuals?
This blog is particularly intended for the creative folks in advertising industry.
The classic dilemma is what should dominate in an ad to create a memorable brand experience?
Words or Images?
The answer is none. And both.
It’s tricky the way I say it but really the only thing that should pop out from the ad is the idea. A great ad always erases the boundary between words and pictures and lets them become invisible putting the central idea forward.
The Copywriter and Art Director duo should always function as one. They ought to be an inseparable team of one.