The Purple Cow

What's the best way to start a new endeavour?

Clearly knowing what you are doing?

Or Clearly knowing how to do it? 


But something more important is clearly knowing why you are doing it.

“The why.”

That should come first to your mind, before you begin.

A blog, a book, a film, a painting, a song, or course, a business or even a career.

Everything should start with a clear understanding of why.

One of my favorite authors, Simon Sinek, quite appropriately titled his book, “START WITH WHY”. Read it for more amazing insights.