The Purple Cow

The story of Bongo Java.

9 out of 10 coffee houses make coffee and expect to be unforgettable.

But it’s not enough. You gotta make a difference.

Bongo Java, a coffee house in Nashville, in 1996 made not just a bun but some history too. Because, the bun looked like the famous nun, Mother Theresa.

Here’s the picture: 

Infact, even Mother Theresa’s lawyer almost filed a lawsuit for copyrights issue. 

It received so much marketing and press that till date, the coffee house is world renowned for that one incident. 

Like I said, brewing coffee isn’t enough, can you brew some innovation?