The story of Bongo Java.
9 out of 10 coffee houses make coffee and expect to be unforgettable.
But it’s not enough. You gotta make a difference.
Bongo Java, a coffee house in Nashville, in 1996 made not just a bun but some history too. Because, the bun looked like the famous nun, Mother Theresa.
Here’s the picture:
Infact, even Mother Theresa’s lawyer almost filed a lawsuit for copyrights issue.
It received so much marketing and press that till date, the coffee house is world renowned for that one incident.
Like I said, brewing coffee isn’t enough, can you brew some innovation?