The Purple Cow

The Frog that changed the world.

If you have ever seen a Sony TV set back in the 90’s, chances are it was designed by Harmut Esslinger.

He did great work for Louis Vuitton as well. Add to the fact that he actually influenced a lot of design work at Apple including the Macintosh. 

This remarkable innovator is from Germany and is hailed as a legend in designing products. 

He started his own company called “Frog Design” and has pioneered incredible design movements. 

Steve Jobs considered him a personal favorite. 

Harmut believes that there should be a human emotion behind the product, and that the machines should actually delight customers than being boring boxes. 

I love his 5 pieces of advice here in the video below. Truly master class.