The Purple Cow

The best way to have a good idea?

Linus Pauling, the two-time Nobel winner chemist answers it easily for us.

The best way to have a good idea is to have a lot of ideas.

It’s a dubiously looking simple proposition but it just works.

All you have to do is: Cater some time for your inner self. Sit quietly and listen. Just shut up your outer voice and listen to the inner whisper.

Jot down all the ideas you get, the bad, ugly, crazy, bizarre, funny ones and then suddenly a magical thought whooshes out.

Hold that one dearly. That may be a daring idea. The more daring the better.

Because Johann Wolfgang von Goethe once said, 

“Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game.”

KPlinus pauling, nobel, ideasComment