The Purple Cow

Side-effects of Success.

From that basketball super star basking on his glory to the dashing startup that wowed every VCs and won a ton of funding, all of them face a big risk, they don’t know/realize yet.

The risk of complacency.

Not-saying it’s easier to get to the top, but it is. Compared to the task that lies ahead. Keeping  the top position.

What’s harder than beating the No 1 football team? 

Being the No 1 football team. 

Success has it’s own side effects. Excessive pride, Lack of focus, Extravagance, Complacency. The last one is even more dangerous for your legacy.

There’s only one cure for complacency.


That’s what perhaps even Buddha meant when he said,

“When you reach the top, keep climbing.”