One of my favorite Japanese words is Otaku.
It simply means, “obsession”.
Some people naturally have this great obsession of making a difference,
but we, the others have to garner it, nurture it and live with it.
The only difference between someone who loves to lean in to your product and someone who is an average customer is otaku.
The fire. The fire to know about your produt.
Let your product itself and the marketing around it serve to keep your otaku in great stock. Because, like most amazing things in life, Otaku is NOT a one-time affair in life. It’s a life style.