Marketing should feel real.
Most marketing and advertising we see feels so artificial. Because it is not done with an intention to be remarkable.
It is done to simply increase the revenue for the company.
That is why those ads look and feel like every other ad you know.
On the contrast, brands that have a strong purpose radiate that energy in their communication.
At Apple, Steve believed that the most important thing was the people’s relationship to the product.
That’s why he took so much care to even the minute forgettable details like the packaging of an iPhone.
Marketing should feel authentic. Yes, it’s hard to be unique and original where there is so much fakeness and noise around you. But isn’t it exactly you should invest more effort in trying to be authentic? Because you care?