The Purple Cow

Leadership can't be learnt.

For people who wish to be leaders, here’s the bad news:

You can’t be taught into being a leader.  

You simply can’t. No matter how much you have paid for that weekend leadership seminar, it won’t work. Because unlike many other skills, leadership is an ethic. It’s not a one-off ability that you can train a part of your brain over and over and get better. It is a philosophy. It is a life-style.

And the good news is: You can become a leader. 

Well, you ask how? By not simply learning the rules, but following them and at times breaking them because the situation demands. A leader has his own set of principles based on the circumstances he is in. He has his own ethos of life. 

Here are 10 of them from the legendary David Ogilvy’s diary: