The Purple Cow

Jab, Jab, Jab, Right Hook.

If you are a small business, start up or even an individual wanting to grow your customers and audiences, it is imperative that you get into social media. Because apparently that’s where almost 2 billion people are there.

But, how do you make them follow you/tweet about you/like you/share?

It’s not easy especially because every other competitor is fighting for the same magical stone called, 


It’s a noisy world out there, so the only way to grow your social community is to do something valuable and useful for them. 

You can sell your products/services later, first treat them well. This seems to be the mantra that is explained wonderfully in the below interview.

In the video,one of my favorite amazing creative entrepreneurs, Marie Forleo interviews this social media maven, Gary Vaynerchuk who hits bullseye on the meaning and context of social media.

He explains it with a boxing metaphor, jab, jab, jab and right hook.