The Purple Cow

Great designers don't design things.

The great designer Philippe Starck once had a strange request from one of his troubled billionaire friends.

The wealthy man asked Philippe to design a heater.

Instead of asking what kind of heater, and how much can he pay for that, Philippe asked, “Are you sure you need a heater?”

The rich man looked baffled as Philippe went close to him and hugged him for 5 min. People around them were speechless.

Five minutes later, the billionaire said, “You are right Philippe, perhaps I didn’t need a heater, I needed warmth.”

And paid a fat check for opening his eyes. (mind)

Great designers: They don’t just design things, they solve problems.