The Purple Cow

Even businesses love excuses.

Yahoo!  Chat,


Internet Explorer,

Nokia Phones, 


You see the trend? What’s common among these familiar names is that they are dying. Not a sudden death. But the one that is slow and steady. And indeed, the death that could have been prevented. 

Be it terrible board decisions or a incredible amounts of complacency, these immensely successful products that ruled for years almost monopolistically have given up the chase. 

There was only one thing they could have done. Not chasing others.

Reinventing themselves. A complete make-over. Right from the foundational level.

Sadly, they excused themselves with a lot of creative excuses for not doing so.

What excuses is your company making?