The Purple Cow

Don't semi-care.

A good entrepreneur aims to sells his services/products to everyone in the market. A great entrepreneur cares only about a particular section of  the market and serves them. Just them.

Apple doesn’t sell PCs that anyone can assemble. BMW doesn’t make cars for farmers. Likewise Dell doesn’t have the time for minutest detail and Ram doesn’t bother upgrading its technology for smart-parking.

You should know your target audience, in and out. You have to make a conscious and powerful choice about your selection of customers. And stick with them.

Most companies fail because they want to sell everything for everyone. That’s a very mediocre approach. 

You don’t pick products for customers, you pick customers for your product, for what you have to offer. And keep enthralling them. 

Fully care about a few. Don’t semi-care about everyone.