The Purple Cow


Fundamentally speaking, craftsmanship and execution of an idea appear to be the same thing.

Except that they are not.

To bring an idea into existence, you simply have to put in enough time and effort. But that isn’t the real challenge. It is in defining “enough”.

A great product, be it a book, a painting, a sculpture, a movie or even a tech product isn’t necessarily the result of a great idea. Yes, ofcourse, there must have been a phenomenal idea behind it but the real deal is in the making. The building.

It is in the smallest of details, the slickest of the corners, the tightest of the packages and the deepest of the skills that go into making it.

Not many realize that. Not many can afford to put away the temptation to bring a half-assed product into the market. That is what differentiates the remarkable from the average.

Now, as a case in point, let’s look at what Steve Jobs had to say about aesthetics and craftsmanship of Apple:

“One of the things that really hurt Apple was after I left, John Sculley got a very serious disease. And that disease-I’ve seen other people get it, too-it’s the disease of thinking that a having a great idea is really 90 percent of the work. And if you just tell people, ‘here’s this great idea,’ then of course they can go off and make it happen. The problem with that is that there’s a tremendous amount of craftsmanship between a having a great idea and having a great product.”